A friend of mine, Sonnie Santos (http://wsph.biz/), in a recent seminar that I attended on HR 2.0 vs. 2011, highlighted the need for a social media policy in our company handbooks, and also the training needed to make employees aware of their responsibilities to the company. It highlighted awareness of how comments made by employees, can quickly go viral and can have positive, but even more dangerously, negative effects on the company and possibly that individual.
Many of us have started using social media for our personal use, but over time, some have begun using it on behalf of the company. Once this threshold has been passed, what you post is a direct reflection on and about the company. So, we need to make employees aware of these changes and the possible liabilities.
More recently, companies are doing background checks on candidate applicants via social media. There are numerous articles about how information gained via these sites, nixed/stopped the hiring of candidates that might have otherwise been qualified.
Below is the statistical data that may be of interest. The came from an article who's link can be found at the end of this posting.
"The rise of social media
...Already 58 percent of Asia Pacific’s population of 3.9 billion is online – with Australia and South Korea leading at 80-percent penetration rate; and Japan, Singapore, and Hong Kong rounding up the Region’s top five.ASEAN member-states have also been experiencing spectacular Internet growth rates and reasonable Internet penetration rates. But the real story is the rise of mobile phones in the ASEAN region. Many analysts are predicting that with the increasing widespread use of smart phones, most of ASEAN’s citizens would eventually use mobile devices as the primary tool to access the Internet. The full ASEAN story is seen in this table below.
Growth Rate Internet Penetration Mobile Penetration
(2000-2010)
Indonesia 1,400% 12% 60% Malaysia 357% 60% 105%
Philippines 1,385% 30% 85% Singapore 206% 77% 150%
Thailand 660% 27% 120%
Vietnam 12,035% 32% 105%
Filipinos should take particular note that Vietnam has surpassed the Philippines not only in Internet growth rates but also in Internet and mobile phone diffusion.
Social networking appears to be the preferred social media activity in Asia Pacific. It is followed by video sharing. In fact, it is only in China and Japan where video sharing surpassed social networks. Blogs are also used in the region but it is only in Japan where it trumps social networks.
... The Philippines and India have 25.3 and 29.4 million FB users, respectively – clearly an indication of the Philippines’ leadership in social media usage considering that we are one-tenth the population of India.
With respect to the Philippines, 30.3 percent of the 98 million population are internet users. The top five social network sites are: Facebook (FB), Yahoo, Blogspot, Bing and Sulit. Compared to Facebook’s 150 million page views (or even Twitter’s 50 million page views), mainstream media’s page views remain paltry: Inquirer and The Philippine STAR were neck and neck at 12 million viewers; CNET at 7.4 million; GMA News Online at 6.7 million and ABS-CBN News at 6.2 million. The Philippines has the largest percentage of FB users among Internet users in Asia, at 91 percent. We have moved from being the SMS capital to the FB capital of the world.
Why focus on social media? First of all, social media represents user-generated content. Filipinos (or Japanese or Malaysians) in FB are not just consumers of information but also producers of information. As a consequence, social media contributes to the decline of English as the dominant language of the Internet...
...The same UN Report ranked 192 countries in e-Government development. As usual, South Korea ranked number 1 followed by USA, Canada, United Kingdom and Australia. Among Southeast Asian countries, the rankings are as follows:
SEA Rank Global Rank
Singapore 1 11
Malaysia 2 32
Brunei Darussalam 3 68
Thailand 4 76
Philippines 5 78
Vietnam 6 90
Indonesia 7 109
Cambodia 8 140
Myanmar 9 141
Laos 10 151
...Whether it is smart phones, social media, e-governance or other ICT innovations, we must take cognizance of the fact that 21st century technology must be exploited to its fullest potential. The private sector understands this. Sadly, our government has failed to understand the imperatives of the digital age and its attendant outcome towards economic growth and development. The Digital Age is our future and the future is now."
http://www.philstar.com/Article.aspx?publicationSubCategoryId=66&articleId=722781
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