Wednesday, August 3, 2011

Turn-around CEO of Marvel Entertainment on CEO TV

Peter Cuneo, who has had success in turning around 7 different companies,is presently CEO of Marvel. He discusses a few of the challenges and keys to success. These are to keep customers happy, don't compromise on your vision or product/service, devise a strategy to overcome Financial Challenges, and convince Business Partners that had lost money before, that there was a new strategy to generate success. Therefore, they developed a licensing model and turned to motion pictures as a new avenue to generate revenue and profits.

Enjoy the short video below.
http://www.youtube.com/watch?v=bHl_3FkFVQQ