Sales Characteristics for Success that are innate?

A recent article by Dr. Croner, indicates that most high performance sales people possess the following 3 innate personality traits which only about 20% of Sales people have. They are:

Need for Achievement
Competitiveness
Optimism

Personally, from experience, most people possess these, so it is doubtful that they are innate!

In an earlier blog article that was written based on Harvard Research, it was identified that "Challengers" created the most effective sales people, and these techniques can be learned. Obviously, some people may be more comfortable with these techniques than others, but if a person is committed, they can "flex" into the needs of the position, and over time they become engrained in the individual and drives success.

Existing Sales People in your organization present the greatest challenge because you have already employed them and the question then remains how do you, or can you, elevate them to be more effective? But the advantage is you have more information about them based around Thinking, and Behavioral traits and Interests, than you may have for people you may be looking to recruit or hire.

For an existing sales force, can you identify what generates a passion or a significant need which can drive the Need for Achievement within a person? It may take some effort, but from experience, most of the time it can be found. Then the objective is tapping into this internal "need" that this person has and structuring a compensation/benefit plan around this (these) needs.

Competitiveness can be created on some level. However, it is critical that this is created in a supportive manner and environment. Humans naturally are competitive, just look at the world problems which seem to revolved around the need to be heard or recognized.

Optimism, can also be addressed or taught. There are many methods which can be employed to change how a person views change and challenges, from meditation to structured courses.

So the objective is with existing Sales people, how to motivate the engage them to the point of wanting to grow and become more effective and professional. It may take effort, coaching/mentoring and involves some training costs, but it can be achieved. It favorably impacts company morale.

For Pre-Hire/Recruiting, there are effective assessments/tests and interview techniques to evaluate candidates by helping to minimize hiring the wrong people initially.  Obviously, the benchmarks need to be created around your Top Performers. Once these are set-up, then an in-depth interview(s) can help enormously in identifying people who should be successful.

Applicant tracking systems (ATS) can help in the process by "self-selecting" out people that will not have a good "job fit" based around initial knockout questions, and then around benchmarks/performance models. These ATS systems also need to be used to help identify effective marketing programs in attracting the best candidates not only initially, but those who will remain with your company(retention). These ATS systems can greatly save time and effort for your recruiting staff and generally can be easily cost justified around ROI's. This "tracking" information is critical for future hiring programs to attract the best talent.

The more tools and methodologies you use, the greater your success can be. Hire around "job fit" and you gain the slight edge in being a successful and sustainable organization!