The strategic approach that Google is using, is "asymmetric warfare", significantly pricing one's product below the price point of a competitor while at the same time forcing your competitor to incur increased costs.
In addition to the strategy change, there has also been a noted change in behavior once people and companies start using "cloud computing" has been observed, per reports in yesterday's New York Times, by the company: Journal Communications. Greater interchange of ideas and network sharing is taking place.
In all, the internet and cloud computing can rapidly change strategies on a global basis, as well as radically change competitive pricing and costs. CEOs and senior managers need to be aware of this rapid pace for change, the need for change management, increased communications to adapt to these changes and the quick drop in costs. All makes for interesting Strategic Planning Sessions, Succession Management issues, evaluation of skills and Visioning exercises.
Enjoy the article link below to an expanded view of some of these topics:
Mixed Results as Google Enters Microsoft’s Turf
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